WENDY'S WAS HUNGRY FOR MORE PROFITS, SO THEY ANNOUNCED PLANS TO STAY OPEN LATER. THEY NEEDED A CAMPAIGN TO ANNOUNCE THE LATER HOURS THAT WAS QUICK, CHEAP AND FUN, LIKE WENDY'S FOOD. THE "EAT GREAT, EVEN LATE" CAMPAIGN WAS DREAMT UP QUICKLY. WITH LITTLE MONEY, AND EVEN LITTLER TIME, WE PUT TOGETHER SOME SIMPLE ANIMATED SPOTS THAT DIDN'T REQUIRE A SHOOT. THE RESULTS WERE EYE OPENING