THE WHITNEY MUSEUM OF AMERICAN ART WAS CELEBRATING PART TWO OF THE AMERICAN CENTURY EXHIBITAND NEEDED TO INCREASE ATTENDANCE. WE WERE TASKED WITH PITCHING THE BUSINESS WITH THAT IN MIND. WE CAME UP WITH THE LINE "SEE IT BEFORE IT'S HISTORY" WHICH UNDERSCORED THE URGENCY OF THE CULTURAL EVENT. USING POP ARTISTS AND THEIR MASTERPIECES TO VISUALLY ARREST CONSUMERS, AND A DECIDELY MORE APPROACHABLE TONE OF VOICE, WE WON THE ACCOUNT AND PACKED THE EXHIBIT TO THE WALLS.