PFIZER WAS INTERESTED IN LEVERAGING THE SCIENTIFIC RESEARCH THAT GOES INTO EACH AND EVERY VITAMIN. SO MUCH SO, THEY WERE WILLING TO WALK AWAY FROM THEIR LONGSTANDING POSTION OF COMPLETE FROM A-ZINC. SO WE LOOKED FOR A HOOK THAT COULD NOT ONLY SHOWCASE CENTRUM'S SCIENTIFIC CHOPS, BUT ALSO BE A PLATFORM FOR A BIGGER 360 MARKETING CAMPAIGN.

"POWER THE HUMAN MACHINE" WAS BORN. IT WAS A NATURAL SPRINGBOARD FOR A WEALTH OF INITIATIVES THAT WE WORKED ON WITH PARTNER SHOPS, RGA, KETCHUM AND THIER HISPANIC SHOP BRAVO.

SADLY, AFTER HITTING AN 8 OUT OF A POSSIBLE 9 IN MILLWARD BROWN TESTING, IT WAS SHELVED.

(PS. AN 8 INDICATES A PROBABLE HEALTHY INCREASE IN YOUR BOTTOM LINE)

ATTENTION ONE-A-DAY, YOUR NEW CAMPAIGN IS READY.