"Have You Called Jenny Yet?" was a groundbreaking campaign for the weight loss giant Jenny Craig. The first of it's kind to feature a celebrity, Kirstie Alley, who was losing weight in real time and with real attitude. Kirstie's declaration "Hello Jenny? I'm fat!" got people off the couch and running to the phone to sign up with Jenny. The campaign turned the company around, it was pre-Chapter 11 when we we began concepting and eventually the success of the campaign helped the investors sell to Nestle for a huge profit. The "Fat Actress" star gained the weight back of course, but our clients wallets were fat by then too.

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