Before H1N1, there was no public fear of picking up harmful germs. And no real demand for PURELL HAND SANITIZER. We changed all that by grabbing attention and some headlines (see Adweek's Best Spots) with creative that featured MC HAMMER'S "Can't Touch This" riff. We helped MC pay off his IRS bill and helped sell more hand sanitizer than PURELL ever had. We did global executions for the Japanese market as well.